Campaign performance tracking
A live dashboard pulling leads and conversions by channel and by campaign shows, in one place, which social platforms are actually turning interest into paying customers — not just clicks.
Decision it enables: which channels and campaigns deserve more budget next month, and which to pause.
Market basket analysis
Analyzing which products are bought together reveals natural bundles and cross-sell opportunities that aren't obvious from sales totals alone.
Decision it enables: which products to bundle, promote together, or place near each other, online or in-store.
Try the free Market Basket Analysis tool →Lead scoring and valuation
Tracking conversion rate and lifetime value by lead source, not just lead volume, often reveals surprises: referrals converting at 12% versus 2% for paid ads. Even a small lift, from 5% to 6%, can mean 20% more revenue from the same leads.
Decision it enables: which channels to fund, and which are quietly wasting marketing spend.
Read the blog post →